Overview
In my ART 445 Motion Graphics class, we were tasked with creating a series of video/motion graphics-based advertisements for a product-oriented brand.
2025
Adobe Premiere Pro
Adobe After Effects
Approach & Deliverables
Choosing Crescent 9 THC seltzers, I created a series of ads of varying lengths, positioning the product as a playful alternative to alchohol that doesn't have the drawbacks (hangovers!) that alchohol can have. I animated a custom logo animation involving the base Crescent 9 logo revealing itself from behind an implied can, with the tagline "The buzz that feels good tomorrow."