Overview
For this project in my Junior year ART 443 Web Design class, I was tasked with creating a cross-platform marketing campaign for a brand. The catch: I had to use one of my Sophomore level projects as the foundation for the project. All I started with was a (pretty bad) coffee shop menu design I had made for a fictional cafe called "Harmonics".
2025
Adobe Illustrator
Adobe Photoshop
Approach & Deliverables
Starting from scratch by rebuilding the brand’s ethos, messaging, and visual identity system, I used that to develop physical products (Coffee cup and mug, tshirts, menu, signage, etc.) and then into digital pieces (email marketing designs and Instagram posts).
Visual Identity
Menu
Coffee Cup + Mug
Wifi Sign
Punch Card
(2) T-Shirt Designs
Social Media Advertising
Email Send-Outs
Gallery
B.T.S.
