Overview
In my ART 441 Design Communications class in the Spring of 2025, my classmates and I had to draw a random design movement style from a hat and create a 4-pack + label design for a fictional beer/soda brand utilizing that drawn design aesthetic.
2025
Adobe Illustrator
Adobe Firefly
Adobe Photoshop
Approach & Deliverables
I drew the "Swiss" design movement, pushing me to explore strong grid systems, healthy negative space, crisp geometry, and minimal sans serif type. From there I created a simple logo system for "HouseTiger", based upon a translation from the Swiss word for "cat" (Cat = House Tiger). Drawing from a tiger's stripes, I developed a geometric logomark before moving onto the packaging and labels.
4-Pack Die Line
Label (Front + Back)
Gallery
B.T.S.
