For my project, I chose Portugal! Inspired by Portugal's warm and colorful cultural aesthetic, imagery of ornately painted tiles (azulejos), and most of all their beautiful music genre "Fado", I created a visual identity, a series of (3) coffee bags, and a 100 page investor's lookbook for the brand. Fado is a form of music characterized by mournful tunes and lyrics, often about the sea or the life of the poor, and infused with a sense of resignation, melancholy, and can even be more passionate and emotional. I felt that the communal nature of the music combined with its generally softer quality would make for a really interesting foundation to build the narrative of a brand from.