Overview
As a part of the A+D Design & Marketing Team, I was tasked with leading and participating in a project involving taking a few of the logos from the team's visual identity and bringing them to life through animation & motion design. Working with two others we each took on one of three logos, with myself taking on the primary logo, featuring our illustrated eagle mascot and wordmark.
2025
Adobe Fresco
Adobe After Effects
Adobe Premiere Pro
Approach & Deliverables
After considering a couple possible directions, my team and I voted on a version that had the eagle rising from below, lifting itself into the air before diving into the final logo position. I am not an animator, so this project tested my illustration ability and patience quite a bit. I already had a huge respect for animators, but even more so now that I've gone through a fraction of their processes. Despite its difficulties, I feel this project adds a valuable asset for the team behind Southern Miss Design.