Overview

For this project in my ART 441 Design Communications class, we were tasked with developing an ad campaign for a fictional company. The project was mostly self-driven, meaning that I was not told what to create a campaign about or what type of advertising campaign to even make.

2025

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Approach & Deliverables

I decided to develop an awareness campaign as a part of the "National Institute of A.I. Awareness" with the goal of highlighting the humanistic qualities in our work and in our lives that artificial intelligence *cannot* express for us. This is not an anti-A.I. campaign, but rather a way to encourage viewers to consider how and how much they utilize artificial intelligence, and to empower people to take back ownership of the qualities that make them human.