My set is themed around a magic-based secret society which worships “The Divine Gate,” the threshold into higher understanding of our reality. To establish this sophisticated, exclusive brand aesthetic while also communicating a magical feel, I utilized a holographic, toner-reactive foil to give an eye-catching "enchanted" shine upon opening. I used blackletter, script, and serif type combinations to add a level of importance and sophistication. Tan paper for the envelopes adds an aged tactile quality, and a stamped wax seal finalizes the higher quality nature of the brand.